LEADERSHIP: We promote leadership at all levels
INNOVATION: We learn, adapt, experiment, and seek to continuously improve
RELATIONSHIP: We will continue to develop a positive and successful
relationship with our local communities, rodeo family, youth organizations and business that mutually benefit from the success of the Gilroy Rodeo.
COMMUNITY: We encourage the creation of a sense of community by all who attend our Rodeo for the enjoyment, fun, and entertainment that exists when people gather to celebrate our western heritage.
VOLUNTEERISM: We appreciate the contribution we are given by each of our volunteers.
RESPECT: We demonstrate fairness, consistency, and compassion in our interactions with others.
INTEGRITY: We conduct ourselves in an honest, professional, ethical and transparent manner.
TRUST: We are reliable, dependable and accountable for our actions.
EDUCATION: We create learning opportunities for the betterment of the community and our western heritage